By Chet Holmes
"Turbocharge Your Business with Relentless Focus on 12 Key Strategies"
The summary of the original text discusses
- Mastering... the 12 strategies that will enable you to out-manage, out-market, and out-sell any competitor any day and every day
- Discover... a proven technique for hiring superstars by rejecting them during the interview to see how they will respond to adversity
- Double... your sales by using the "education-based marketing" approach that will make every potential buyer truly want to hear what you have to say
- Target...your "dream clients" - the small number of customers who buy the vast majority of the products and services in your market
- Improve...your marketing ROI by using seven weapons more strategically: advertising; direct mail; corporate literature; PR; personal contact; market education; and the Internet.
Originally, I only read the Book Summary, but after reading a respected author's review I've since bought the book. "Maximizing Productivity" has become a new term for me..replacing time management and anything about organization. In my recent Round Tables I've been asking participants "what are the 3 things you need to improve on?" Around 30% (of 70+) have said either time managment or organization (training and communication tied for #1). In one group, when I turned the term to "maximizing productivity" the discussions became very passionate about what a difference the term did to their viewpoint.
Training and education as a business building block also hits close to home.
Holmes seems to have a great deal of hands-on experience and puts a really good spin on his message about having pig-headed discipline and determination. Though I wondered at first about the title; The Ultimate Sales Machine, I remembered a sales consultant we talked to last year who claimed we were not a sales organization! Yikes...that hurt - who doesn't want more sales?
His fresh perspective on some old ideas are good and refreshing.
I like the book and have added a stack of them to my office for give-aways.
Pig-headed!
Danny
