The importance of "calling" is a timeless idea that's been central to people of faith for generations.
In a world that often measures success by titles, promotions, and material gain, Guinness reminds us that there's a deeper, more meaningful way to live. For him, calling isn't just about finding a job or building a career; it's about understanding why you're here, who you're meant to serve, and what you're ultimately called to contribute to the world.
Guinness draws a clear line between two kinds of calling. First, there's our primary calling—to follow God, to let faith be the foundation that guides our choices and shapes our lives.
Our secondary callings are, well, secondary — the roles we take on in our work, family, and communities. Guinness insists that the real purpose in life comes from this primary calling. Everything else, he says, should flow from that, not the other way around.
The book is full of insights that cut through the noise of modern culture, where the pace and pressure to succeed often drown out the quieter voice calling us to a life of real substance. Guinness speaks to those of us who feel that something vital has been lost in the hurry and hustle of modern life. He challenges readers to remember what really matters and to live with integrity and a sense of duty, as our parents and grandparents might have urged.
Rising to the Call is a call to action that resonates deeply with those who understand that true success isn't just about reaching the top; it's about staying true to who you are and what you're meant to do. It's a book for anyone looking to reconnect with values that last, reminding us that answering the call on our lives is about leaving a legacy of faith, service, and purpose. Guinness taps into that older, enduring wisdom—a reminder that real fulfillment comes not from what we get, but from what we give back, as we respond to a higher purpose.
